We’ve all been there: you pack your bag, put your laptop, notebook and wallet in it – and then there’s a water bottle sticking out of every corner. Two Australian friends took this problem seriously in 2014. The result is one of the most well thought-out product ideas that the world of everyday objects has produced in a long time. <\/p>\n\n
Jesse Leeworthy and Jonathan Byrt grew up on the Mornington Peninsula south of Melbourne. They have known each other since elementary school, studied together – and both saw what plastic waste can do to coastlines. As adults, they asked themselves a simple question: why does a drinking bottle still look exactly the same as it did thirty years ago? <\/p>\n\n
The answer was: because no one had questioned them fundamentally. Leeworthy and Byrt did. They thought about what a bottle would have to look like that would really integrate into everyday life – that would fit in every pocket without wasting space and that people would be happy to show off. The solution was amazingly simple: flat. As flat as a notebook. <\/p>\n\n
Memobottle was founded in 2014. On Kickstarter, the first funding target of 15,000 dollars was exceeded in 36 hours. 45 days later, over 250,000 dollars had been raised – one of the most successful Australian design campaigns of its time. Today, the brand is represented in over 100 countries and works with more than 2,000 retailers. <\/p>\n\n
What sets Memobottle apart from other drinking bottles is not just the look, but the logic behind it. The bottles are based on paper formats: A5, A6, A7. This is not a marketing gimmick, but genuine design thinking – taking something that everyone knows and applying it to a completely different object. <\/p>\n\n
The result: a bottle that behaves just like a book in a rucksack, handbag or briefcase. It occupies a clearly defined space, lies flat, does not wobble and does not displace anything. Anyone who has ever transported a round liter bottle in a laptop bag knows what we are talking about. <\/p>\n\n
The range comprises four core models – depending on requirements and bag size:<\/p>\n\n
All plastic versions are made of Tritan – BPA and BPS-free, suitable for both hot and cold drinks. For those who prefer metal: the A5 model is also available in stainless steel (food-grade 304), powder-coated in matt black and matt white, scratch-resistant and leak-proof. None of the versions are suitable for carbonated drinks. <\/p>\n\n
In 2016, the Memobottle ended up in the goodie bags of the 88th Academy Awards. Not because of a large PR budget, but because the product had attracted attention. Among the nominees at the time: Matt Damon – co-founder of Water.org, an organization that provides people in developing countries with access to clean drinking water. <\/p>\n\n
This encounter resulted in a partnership: for every Memobottle sold, five months of drinking water supply are financed for a person in need. By the end of 2024, Memobottle will have provided over 50 million days of clean water – and prevented an estimated 200 million single-use plastic bottles. <\/p>\n\n
Memobottle is also a certified B Corporation. This means that the company must regularly prove that it actually meets social and ecological standards – not a self-declaration, but an external, extensive audit. The brand has also won the A’ Design Award in Gold and the Good Design Award 2017. <\/p>\n\n
There are many drinking bottles. Most of them look the same and do what they are supposed to do. Memobottle is different because it has solved a real everyday problem – and at the same time shows that a simple object can be more than its function. Form, function and attitude in one product. This is exactly what we are looking for at One Horizon. <\/p>\n\n
Memobottle was founded in 2014 by Jesse Leeworthy and Jonathan Byrt in Melbourne, Australia.<\/p>\n\n
It is flat and based on paper formats – A5, A6, A7. This means it fits in any bag next to a laptop or notebook without wasting space or wobbling. <\/p>\n\n
Yes, all plastic models are made of BPA- and BPS-free Tritan. <\/p>\n\n
No, the Memobottle is not suitable for carbonated drinks.<\/p>\n\n
For every bottle sold, Memobottle finances five months of clean drinking water for a person in need via Water.org.<\/p>\n\n
Yes, the A5 model is available in stainless steel in matt black and matt white.<\/p>\n\n
Yes, Memobottle can be delivered directly in Switzerland via one-horizon.ch – without customs costs.<\/p>\n","protected":false},"excerpt":{"rendered":"
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