Kind Bag: Bags from Recycled Bottles
Kind Bag from London makes colourful, washable bags and backpacks from recycled plastic bottles, from foldable shopping bags to weekenders. Founded in 2019 by María Rodríguez, women-run, a B Corp since 2024.

Products
Tote bag
This spacious tote bag, made from 100% recycled RPET, is water-resistant, machine-washable, and stands securely thanks to its wide base. It’s made from ten recycled plastic bottles and can hold laptops up to 16 inches. Ideal for college, work, and everyday use, this is a sturdy and sustainable everyday bag.
Kind Bag at a glance
- Origin
- London, United Kingdom (UK)
- Founded
- 2019
- Founded by
- María Rodríguez
- Known for
- Colourful, washable bags and backpacks made from recycled plastic bottles
- B Corp
- Certified since July 2024, score 109
- Material
- Made from recycled PET bottles, 7 to 20 bottles per bag
- Company
- Founded and run by women, based in London
- Giving
- According to Kind Bag 1% of sales to charities, profit or not (as of 2023)
About Kind Bag
Bottles become bags
Kind Bag is a London brand for bags and backpacks made from recycled plastic bottles, founded in Hackney in 2019 by María Rodríguez. Rodríguez grew up by the sea in Tenerife and saw on travels through Asia how much plastic ends up in nature. That is where the idea came from.
How many bottles are inside
Depending on the model, a bag contains 7 to 20 PET bottles: 7 in the Lunch Bag, 10 in the Tote Bag, 18 in the Backpack Medium, 20 in the Weekender. The bags are water-repellent and washable at 30 °C.
B Corp since 2024
Kind Bag has been a certified B Corp since July 2024, with a score of 109. The company is run by women and, by its own account, gives 1% of sales to charities, even in years without profit (as of 2023).
Colour for every day
The range runs from foldable shopping bags and mesh bags to totes, crossbody bags, backpacks, weekenders and lunch bags, almost all in bold patterns. The brand’s stated aim: to bring colour to everyday life.
Kind Bag x One Horizon
We stock the Lunch Bag, Tote Bag, backpacks in three sizes, the Cross Body Bag, the Weekender and foldable shopping bags. You pay in Swiss francs, we ship from Switzerland.
Frequently asked questions about Kind Bag
Yes. Every product is a genuine Kind Bag product from London. We ship within Switzerland; you pay in Swiss francs and there are no customs fees.
María Rodríguez. She grew up by the sea in Tenerife and saw on travels through Asia how much plastic ends up in nature. In 2019 she founded Kind Bag in Hackney, East London. The company has been a B Corp since July 2024.
Between 7 and 20, depending on the model. The Lunch Bag is made from 7 recycled PET bottles, the Tote Bag from 10, the Backpack Medium from 18 and the Weekender from 20.
Yes, until lunchtime. A foam insulation layer sits between the outer fabric and the lining, and on hot days an ice pack fits into the side pockets. The Lunch Bag closes with a magnetic roll top and is machine washable at 30 °C.
The Tote Bag takes laptops up to 16 inches and has a 10 cm wide base. The Backpack Medium has a padded sleeve for most 13-inch devices, a roll top and counts as cabin luggage.
Still unsure? We will reply within 24 hours. Write to us directly.














