01 · The Core
Quality Over Quantity
The most effective measure in the entire store is deciding what not to include in the product lineup in the first place.
- Shelf life as a selection criterion. The workmanship and materials must last for years; otherwise, we won’t carry the brand.
- Timeless design instead of seasonal trends. If something is embarrassing next year, it won’t be used next year either.
- No disposable items. No fast-moving promotional items, no bargain-bin merchandise.
- Brands that stand behind their replacement parts. If a brand offers replacement parts or repairs, that’s a reason for us to include it.